Since 2017 Meta ads for Malaysian business owners

Your ads aren't the problem.
Who runs them is.

I'm Rizwan. For nine years I've turned Facebook and Instagram ad budgets into WhatsApp chats, orders and actual revenue, for skincare, hijab, F&B, cleaning services, automotive and more. These are real numbers from Ads Manager.

Mohd Rizwan Abdullah
Mohd Rizwan AbdullahMeta ads strategist · Striva MY
Best ROAS · Bello Scarves192xRM1.11 per purchase
Sales in 2 months · CarmelitaRM209K1,480 orders
WhatsApp chats · Loveta4,317from RM1.49 each
Telegram joins · forex, 2026RM0.56per join · 1,627 total
9 yrs

Running Meta ads since 2017

17+

Brands across 10+ industries

RM1.49

Lowest cost per WhatsApp lead

192x

Best return on ad spend

Let's be honest for a second

If any of this sounds familiar, you're not running ads. You're donating to Meta.

You boosted a post. Got 300 likes. Zero sales.

Your admin "handles the ads" in between packing orders and replying to DMs.

RM50 a day. RM1,500 a month. And nobody can tell you which ad actually made money.

The agency sent a pretty report full of reach and impressions. Not one line about revenue.

Meanwhile your competitor, with the same product at a worse price, is all over your customer's feed.

And every month you tell yourself: "Next month I'll fix the ads."

Bad ads don't save you money.
They quietly cost you customers, every single day they run.

I've spent nine years learning what doesn't work across dozens of campaigns. You shouldn't have to pay for those lessons again with your own budget.

Hiring an in-house ads executive

≈ RM3,500+ /mo
  • Salary, plus EPF, SOCSO and EIS on top
  • Laptop, software subscriptions, claims, leave and MC
  • Months of learning, on your ad budget
  • You still have to manage them

Working with me

from RM2,500 /mo
  • Experience since 2017. Day one, no training needed
  • Strategy, copywriting, setup and reporting in one person
  • No EPF, no equipment, no HR headaches
  • My goal is results good enough that you keep me
Selected work · newest first

10 clients. Real numbers.
Straight from Ads Manager.

No mock-ups and no "up to" claims. Each figure below comes from the ad account or the client's own campaign report.

01Events · FragranceAug – Oct 2026

FRAG

177,296people reached by a single campaign
  • 334Kimpressions
  • 2,643post interactions
  • RM0.08per interaction

A fragrance event that needed crowds and exhibitor sign-ups, fast. I split the budget into a WhatsApp enquiry funnel for sponsors and exhibitors and a hyper-local MAEPS push for walk-ins. Interactions cost less than 10 sen each.

Fragmania vendor registration ad
02Finance · Forex communityMay – Jul 2026

Tekan Berabes

RM0.56per Telegram join, on the best campaign
  • 1,627Telegram joins
  • 1,437landing page views
  • RM0.37per page view

Forex is one of the hardest niches to run on Meta, with strict policies and sceptical audiences. I built a page-view → Telegram funnel with compliant copy. Average cost per join came in at RM0.66 across 1,627 joins.

Tekan Berabes ad creative
Tekan Berabes ad creative
03Automotive · Premium carsMay – Jun 2026

Nezer

314buyer enquiries on WhatsApp in about a month
  • RM8.95best cost per chat
  • 185Kimpressions
  • 7campaigns, one per car

Alphard, Odyssey, GR86, CLA45 S: big-ticket cars where a single closed deal pays for months of ads. Each model got its own campaign and copy angle, so budget moved to whichever car buyers were actually asking about.

Nezer Honda Civic FL1 ad creative
Nezer ad creative
04F&B · CateringMar 2026

KC Katering & Air Balang

139,506combined reach across two local awareness campaigns, for just RM180
  • 127catering enquiries
  • RM1.20per 1,000 reached
  • 2product lines

A local caterer launching air balang alongside its catering menu. We used cheap local awareness to make the brand familiar, then ran WhatsApp campaigns to turn that familiarity into orders.

KC · Campaigns
Awareness · Air Balang 81,971 reach
Awareness · Katering 57,535 reach
WhatsApp · Katering 75 chats
WhatsApp · Air Balang 52 chats · RM9.56
05Fashion · HijabMay 2024 – Sep 2025

Loveta Scarf by Siti Sarah

4,317WhatsApp conversations at RM1.83 average
  • RM1.49best cost per chat
  • 891Kimpressions
  • 600+comments on one ad

What you show matters more than the price. I directed the video concepts: hooks like "Watie bersiap sepantas 7 saat je?!". The client shot them, and they became her best-performing ads, with 1.3K reactions and hundreds of comments each.

Loveta ad creative
Loveta ad creative
06Beauty · Master StockistOct 2024 – Sep 2025

Nina Rahim · Ainaa Beauty

1,114leads from a single ad, at RM3.03 each
  • 1,000units sold a month at peak
  • 3–4xher total retail sales
  • 184Kaccounts reached

Nina is a Master Stockist for Ainaa Beauty. Customers love a value-buy bundle, so the hard-sell ads put the set front and centre with Nina talking to camera. The client said this one ad drove 3–4x her total retail sales.

Nina Rahim Ainaa Beauty ad creative
Nina Rahim promo ad creative
07E-commerce · Modest fashionWebsite sales

Bello Scarves

192xreturn on ad spend, at RM1.11 per purchase
  • 38xROAS · Flexi Cardigan
  • RM3.62cost per purchase
  • 3.58%unique click-through

Straight-to-website sales with no WhatsApp middleman. A three-ad test on the Fateeha line returned 155x on average and 192x at best. The Flexi Cardigan campaign followed at 30–38x ROAS.

Bello Scarves ad creative
Bello Scarves ad creative
08E-commerce · Hijab2-month campaign

Carmelita

RM209,379in sales over 2 months
  • 1,480purchases
  • 5.75xaverage ROAS
  • 18ads in rotation

RM36K in ad spend turned into more than RM209K in sales. Every colourway had its own creative, and budget went to the ones customers were actually buying, like Ella Lines at 9.2x and Ella Satin Ivory at 6.6x.

Top ads · purchase value
Ella Dots Lines RM37,732 · 7.55x
Ella Lines RM35,827 · 9.21x
Ella Satin Purple RM33,268 · 5.17x
Abby Scarves Red RM27,200 · 6.47x
Ella Scarves Black RM20,018 · 4.73x
09Services · Home cleaningLead generation

Nocotech Solution

~5xrevenue from the budget allocated
  • RM2.10per lead
  • 85comments on one ad
  • BM + ENcopy tested

It opened with a question everyone has asked: "Having sleepless nights lately?" A soft-sell, straight-to-the-point dust-mite cleaning ad, written in both BM and English. Each lead cost just RM2.10.

Nocotech ad creative
Nocotech ad creative
10Fashion · Raya collectionMar 2022

Arshanty

292shares on a single Raya hard-sell ad
  • 1.1Kreactions
  • 200comments
  • 1video, my direction

I gave the client a shot-by-shot brief for a bawal tutorial video: "Nak tahu macam mana?". People shared it like content rather than scrolling past it as an ad.

Arshanty ad creative
Trusted by

Brands I've run ads for.

FRAGEvents Tekan BerabesForex NezerAutomotive KC KateringF&B Loveta Scarf by Siti SarahHijab Nina Rahim · Ainaa BeautySkincare Bello ScarvesE-commerce CarmelitaHijab Nocotech SolutionCleaning Kilang Kosmetik OEM HalalManufacturing ArshantyFashion Lubov Laser & AestheticAesthetics Dapur Cik TaF&B Pak Ngah Cyber KopitiamF&B M CookingF&B Yayasan SofaFoundation PsychedelicFashion
How it works

Simple. Structured.
No twist and turn.

01 · Week 1

Audit

I look at your ad account, your offer and your competitors' ads. You find out what's leaking money.

02 · Week 1

Strategy & content

The funnel, the angles and a content brief your team can actually shoot, even on a phone.

03 · Week 2

Launch & copy

Campaigns built and copy written in BM and English, then tested properly instead of on gut feeling.

04 · Ongoing

Report & scale

Daily or weekly updates and a monthly report covering what worked, what didn't and where the next ringgit should go.

Pricing

Less than one staff salary.
Nine years of experience.

Monthly
RM2,800
per month · 1-month term

Try working with me, no long commitment.

  • Ads creation & campaign setup
  • Ads copywriting (BM & English)
  • Ads content strategy & briefs
  • Ads reporting, plus daily or weekly updates
  • Direct WhatsApp access to me
Start monthly
Best value
3-Month Partnership
RM2,500
per month · 3-month contract
Save RM900

Enough time to test, learn and scale properly. This is where the big numbers come from.

  • Everything in Monthly
  • Ads creation, copywriting, content strategy & reporting
  • Monthly strategy meeting & report
  • Weekly or monthly check-in meetings
Book a 3-month slot
Advisory
RM1,500
per month · consultation

For business owners who already have a team but need someone experienced guiding it.

  • Marketing strategy & monthly plan
  • I monitor your team's ads & content
  • Content structure & calendar
  • Monthly review call
  • Light-touch: I advise, your team executes
Ask about Advisory

Ads budget isn't included. You pay Meta directly, and I'll recommend a budget that suits your business.

Questions, answered.

Is the ad budget included in the fee?

No. The fee covers my work. Your ad budget goes straight to Meta from your own account, so you can always see exactly where every ringgit went.

How much should I spend on ads?

It depends on your margins and your goal. We'll set it together after the audit. I won't tell you to spend more than your numbers can justify.

How fast will I see results?

The first couple of weeks are for testing: angles, audiences and creatives. After that it's about cutting what doesn't work and scaling what does. That's why the 3-month plan is the better deal.

Do you produce the videos and photos?

I direct them. You get scripts, hooks and shot lists, and you or your team shoots. Many of my best-performing ads were filmed on a phone by the client, following my brief.

Which industries have you worked with?

Skincare & cosmetics, hijab & modest fashion, F&B & catering, home cleaning services, aesthetics, automotive, events, forex education, cosmetics manufacturing and foundations.

Why not just hire someone in-house?

You could, and you'd pay salary, EPF, SOCSO, equipment and months of learning on your own budget. With me you get nine years of experience from day one, for less.

Striva MY

Your next RM1,000 in ads will be spent anyway.
Decide who spends it.

Send me a WhatsApp and tell me about your business. If I can't help, I'll tell you straight.

WhatsApp Rizwan